Guest Blogger – Jerry Moore from Georgia Trolley Services

Yesterday I talked about what a blog is, and what I think the best option is. Today I am excited to introduce our first guest blogger. This starts the first in a series all about the benefits of using a blog in your website. The ability to have a direct affect on your own search engine rankings is pretty darn cool! In the post below, Jerry certainly recognizes the power he has at his fingertips!

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At Georgia Trolley Services we provide a unique antique form of transportation for weddings, proms, parades and other special events.  We started with a plain vanilla style web site which didn’t receive much exposure.  We were ready for a revamp of our web site and wanted a better way of being found on the internet.  Purple Star Consulting gave us some advice on what she could do, but introduced us to adding a blog to our site.  I wasn’t crazy about the idea of a blog at first since it requires you to share thoughts and express ideas.  After all this is your business your talking about.

However blogging has been pretty easy.  We share information that we feel is useful to our customers in general and on occasion share some information about what we will be doing as far as jobs.  I didn’t know how much of an impact blogs would have, but Megan also installed Google Analytics to our web site.  Now I can log into the analytics website and see how many people are visiting my website and what pages they are viewing.  It’s amazing how many people read the blog pages.

Something I’ve recently learned is that the keywords used on the header to your post can be very important.  I now Google search my key words prior to posting to see what other sites might be using those words.  Doing this allows my blogs to generally be at the top of the page.  Thus giving my web site more exposure.  In a little over 5 months I have had over 1,000 hits on my web site.  I would say almost half have come through my blog posts.  Also we have our blog page posted to our Facebook page which gives it more exposure.

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Jerry B. Moore is the President of Georgia Trolley Services. Providing chartered vehicles as a fun, convenient, economical, and easy solution, he is local to the Lawrenceville, GA area. Services can be provided throughout the whole state. With prom season fast approaching, be sure to check him out for more information!

Blog: www.georgiatrolleyservice.com/trolleytalk/

Facebook: www.facebook.com/GeorgiaTrolleyServices

E-mail: thetrolleyguy@msn.com