So, you have your own business, you have a website, maybe even a Twitter page. What about a Facebook Fan Page? This post will walk you through how to create your own.

So what do I need a Fan Page for?

Well, good question! Fan Pages allow you to interact with clients and potential clients online. Unlike your Facebook Profile, you don’t have to be friends with a fan to interact with them. They can become a fan of your page, and if you allow it, they can post things on your Fan Page wall. This allows you to have conversations and be “social through media”. You can also track statistics of your interactions and the demographics of your fans. Use your page to post articles, videos and comments relevant to your business. Keep your Profile for your ramblings, political opinions and anything else that isn’t necessarily promoting your business.

How do I create a page?

First things first, click on the following link: http://www.facebook.com/advertising/?src=pf . This will take you to the following page. Simply click on the Pages link, then click on the green Create a Page button that show up.

Next you will have to fill out a series of fields about the Page you wish to create. You can select the category for your business, then type in the name for your page. Try to stick to your Businesses legal name, or the name you use on your website for consistent branding. Enter the Captcha security words and then click on Create Page at the bottom:

Next, if you already have a Faceook Profile account, you can use that to log in with. If you do not have a Facebook account, you will need to create one in order to create the Page. This is required by Facebook.

Next you are taken to your Page. The first thing I would suggest doing is uploading an image for the Profile picture of your new Page. From the current image of the big question mark, hover your mouse and then click to Edit the picture. Click on Upload a picture and then browse out for your company logo, or a picture that makes sense for your page.

Once you have your picture uploaded, you now need to go through and edit the rest of your page! Click in the Write something about “your fan page name” section and put in a little bit about your business. Next, click on the Info tab next to the Wall tab and add a little more information. When you are adding your website address, be sure to include your Twitter page and any other sites you want to link to.

When you are done editing your page, click on Suggest to friends! Spread the word so that people start to become a fan. Your first goal is to reach 25 fans. Why? Because until you do, you cannot create a unique url for your fan page, and this makes it so much easier for people to find you.

Finally, sorry for teasing you all, but My Dog Oscar isn’t really a Fan Page, I just created it for the screen shots Sorry to disappoint, but isn’t he cute? To make it up to you, I will let you post a link to your own Fan Pages in the comments below! Go for it!

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